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	<title>Vikaas Sachdeva&#039;s Blog</title>
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	<link>http://vikaasmsachdeva.com</link>
	<description>Vikaas M Sachdeva brings over 18 years experience in marketing and distribution of financial products. This blog helps you take maximum advantage of Mutual Funds.</description>
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		<title>Reliving The Joy Of Running The Mumbai Marathon 2012</title>
		<link>http://vikaasmsachdeva.com/reliving-the-joy-of-running-the-mumbai-marathon-2012.html</link>
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		<pubDate>Tue, 17 Jan 2012 14:06:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health and lifestyle]]></category>

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		<description><![CDATA[“If you want to run, run a mile. If you want to experience a different life, run a marathon.&#8221; &#8211; Emil Zatopek


These words more or less summed up what I felt once I crossed the finishing line during the recently concluded Mumbai Marathon 2012. I am full of admiration for those who run the marathon [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">“If you want to run, run a mile. If you want to experience a different life, run a marathon.&#8221; &#8211; Emil Zatopek</div>
<p style="text-align: center;"><img src="http://vikaasmsachdeva.com/wp-content/uploads/2012/01/BMWW2690-179x269+0+0.jpeg" alt="" title="vikaas" width="179" height="269" class="aligncenter size-full wp-image-593" />
</p>
<p>These words more or less summed up what I felt once I crossed the finishing line during the recently concluded <a href="http://www.procamrunning.in/scmm/" target="_blank">Mumbai Marathon 2012</a>. I am full of admiration for those who run the marathon year after year. It is always a pleasure to see so many people unite to run together, irrespective of whether they win or not.</p>
<p>It looks like the entire city came together to showcase the latent energy beneath and it turned out to be an awe-inspiring spectacle. Never will you see 38,000 Mumbaikars at one starting point rushing forward together with such intensity and in the process energizing everyone around.</p>
<p>My tryst with this event began last year when I participated in the Half-Marathon with a finishing timing of 3.5 hours. Not too impressive, I admit, but last year I ran for the experience – and enjoyed every moment! This year, I was determined to do better and I did practice for the past 2-3 months in great earnest – well almost, if it were not for my hamstring injury, which knocked off quite a few practice sessions. It was worth it at the end; I finished the race with a better timing of 2:54:34!</p>
<div id="highlight">I believe that the Mumbai Marathon is the right aphrodisiac for a busy city that seldom stops to admire the beautiful things in life.</div>
<p>This race left me physically exhausted with some of my joints crying out for attention! I realize that this pain is temporary but the pride of completing the course is forever.</p>
<p>For me, running a marathon is similar to meditation where you shut out the outside world to focus on one specific goal or challenge with proper breathing techniques.</p>
<p>I was helped by the diet schedule I followed that was prescribed by my nutritionist Anjum Shaikh, who has a blog of her own (<a href="http://weightlossmantra.blogspot.com/" target="_blank">weightlossmantra</a>).</p>
<p><strong>A sea of humanity</strong></p>
<p>Thousands of runners – approximately 38,400 in comparison to 22,000 at the 2004 inaugural event – joined together to put their bodies to the test at this event. I could see a lot of smiles and frowns as people of all ages set their hearts out on one target – the finishing line!</p>
<div id="highlight"><img class="size-medium wp-image-584 aligncenter" title="mumbai-marathon-vikaas" src="http://vikaasmsachdeva.com/wp-content/uploads/2012/01/photo-225x300.jpg" alt="" width="225" height="300" /></div>
<p>I met a lot of colorful characters during the race, including a 65-year old man from Surat who came brightly dressed in colorful attire! Celebrities too made their presence felt with their coterie of supporters.</p>
<p>It was very heart-warming to see the mentally challenged and the handicapped taking part in the event flanked by their loved ones. The smiles I saw on their faces will remain with me for a lifetime.</p>
<p><strong>Mumbai Marathon 2012 – making a difference in the lives of Mumbaikars</strong></p>
<p>I believe that the Mumbai Marathon is the right aphrodisiac for a busy city that seldom stops to admire the beautiful things in life. I was expecting more people to turn up to witness the event but Mumbai’s unusually chilly mornings kept them away. Nevertheless, I am proud that thousands jumped at the opportunity to associate themselves with charity and to run for a cause.</p>
<p>I joined my colleagues at Edelweiss to make our presence felt at the event. We were a competent team of 40 runners that were egged all the way even before we wore our running shoes!</p>
<p>I would like to end by highlighting two specific instances which will highlight what the Mumbai Marathon does to the city of Mumbai. At a time when most people preferred to stay indoors, I saw a small child of around 4, completely wrapped in woolens by his mother, standing on the pavement with her. He had a board saying “There is RELISPRAY here.” I broke into a smile as I ran past the child and his mother – Mumbai’s “big heartedness” starts very early in life indeed!</p>
<p>On the other hand, while running, I saw a few foreign nationals sprint past. I overheard one of them saying “Amazing bloody city – never seen so many people run like crazy at one time!” I gave them a thumbs up as I ran across and they smiled back. What a feeling it is to have foreigners saluting the spirit of Mumbai!</p>
<p>I am already charged up for next year’s event. However, the next event to follow is the Mumbai Cyclothon in early February – can’t wait to get out on the sea link again!</p>
<p><strong>Experience shared by my team members:</strong></p>
<div id="post-comments"><b>Mahendra Bisht:</b><br />
&#8220;The half marathon run during the 2012 edition of the Standard Chartered Mumbai Marathon was my first. From the very start, it was clear that for the 14,000 odd participants (in the half marathon category) the event meant more than just the run, most runners sported t-shirts / caps and banners in support of causes for which they were running. My run was to support Chehak Trust which was founded in 1998 and seeks to empower girls and women, particularly from the Muslim and Dalit communities, to enhance community-based social capital. It has been working closely with these two communities in Jari Mari, Kurla and Dindoshi for over 8 years and in Shivaji Nagar, Govandi for the past one year.<br />
I had been humbled by the generous contributions by various friends / associates towards Chehak Trust in support of my run and it provided me the extra motivation to tough out the last few kilometers of the race. I managed to finish the race within my target timeline and hope to be back next year to continue my support for Chehak Trust.&#8221;
</div>
<div id="post-comments"><b>Nischal Kapadia:</b><br />
They say, “if Mother Teresa was blessed, so were those who walked with her “.<br />
Well, it all began with a surprise preceded by disappointment. All cause of ill health, I could not enroll for the Marathon and hence would not have run. It came as a crazy surprise to be appointed as a Manager for a Team which was to battle both on and off the field. Off the field competition clearly was fiercer as the mandate was to get the maximum funds, not for self but for those who need them the most.<br />
It all began with a meeting of the Team members coming out with numerous plans and strategies to gather funds for the Team which we decided would be called as Team “i Live” and would support the  cause of girl child education. Chehak Trust was the chosen one as its track record spoke for itself. This exciting journey began with mailers to our personal and professional contacts and contests for segments of people, all with an intention to invite funds for the Chehak Trust. There were bright patches and lean patches and the entire team for once had become a sales team selling only blessings and satisfaction in the most honest terms. All in all, not running the marathon was a blessing in disguise and I thoroughly enjoyed the passive running that I did.
</div>
<div id="post-comments"><b>Kartik Gupta:</b><br />
It was a clear morning when I found myself surrounded by a throng of sportsmen geared up and excited for the Mumbai marathon. I look around and see everyone sported in various gear, some wearing their Ipods, whole families, friends.. all prepared to run. At the sound of the gun we set off, entering the sea link I look up to see the moon lighting up our journey across the sea.. music in my ears and a spring in my step I passed the 6 km mark. By then I see the sun approaching on the horizon adding the energy I needed as we neared the end of the sea. Suddenly the silence is broken by applause and cheering as supporters had arrived.. handing out biscuits and water and helping those in need. I couldn’t help but smile as I viewed the onlookers as they had come to not only cheer their families and friends but all of us. After the sea link the scenery changed we had people around us, towering buildings and the bustling noise of Mumbai beginning a brand new day..10km. Now my breathing is heavier, my music keeping me distracted from the pain in my legs; just concentrating of the steadiness of my breath. At 12km I run into a colleague, we chat for a bit discussing our timing for the race. I’m worried that I may have run too slow a pace.. after some reassurance I get the confidence to continue; I bid farewell and power ahead..15km. At 15km I feel a sluggishness building up, finding it a battle within to continue, even the music is not working, I finally decide to take a break at 17km mark. When I stop I feel a sudden dizziness, I drink a bit of water and start again. The last km at the mark there is a sudden burst of energy from within and I go along with it, moving as fast as I can to finish the race-I see the sun high up in the air and the humidity of the city has soaked my shirt.. 500m and finally finish. I take a moment to embrace the feeling before heading towards the stand. I look around and I see people helping the injured, the crowd celebrating and I can’t help but smile.
</div>
<div id="post-comments"><b>Jibi Jacob:</b><br />
Since it was my first half marathon and considering that I am such an athlete (wishful thinking !!), I always knew that it will be a fight between my body and mind!!!<br />
With virtually no training on my side, it was always gonna be very difficult…. But I had made up my mind to complete it at any cost irrespective of the timings I clock. It was a not race with anyone (including my wife, she completed 20 mins before me. Btw, I am a very good husband and always let her win!!)<br />
So when I began my race, I started very slow as I didn’t want to run out of energy and slowly picked up pace on the way… Infact had stopped couple of times for snacks, energy drinks and of course how can I forget the ice packs.<br />
The last 4kms I could really feel my body shutting down, but as I said before, wanted my mind to win over my body and that’s what eventually happened… Finished the marathon with totally dehydrated body but with a supercharged mind.<br />
Next year I plan to make it a pleasant experience for both my body and mind!!!<br />
Till then let me enjoy my new found achievement. Hey, it’s a big thing for person like me as I haven’t even walked 21kms cumulatively till date<br />
Always remember, It’s all in your mind!!<br />
Signing off!! Cheers!! Jibi
</div>
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		<title>Mumbai Marathon: i Live supports Chehak Trust, Do you..</title>
		<link>http://vikaasmsachdeva.com/mumbai-marathon-i-live-supports-chehak-trust-do-you.html</link>
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		<pubDate>Fri, 06 Jan 2012 12:05:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Philanthropy]]></category>

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		<description><![CDATA[We always strive to give our little ones the best in the world and this journey never ends….a thought just crossed my mind, “what about those who have no one to strive for them”…. 



With this thought, I am glad to inform you that two weeks from now on January 15, 2012, my colleagues from [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">We always strive to give our little ones the best in the world and this journey never ends….a thought just crossed my mind, “what about those who have no one to strive for them”…. </div>
<p></p>
<div><img src="http://vikaasmsachdeva.com/wp-content/uploads/2012/01/mumbai-marathon-img.jpg" alt="Mumbai Marathon" title="Mumbai Marathon" width="604" height="334" class="aligncenter size-full wp-image-534" /></div>
<p>
With this thought, I am glad to inform you that two weeks from now on January 15, 2012, my colleagues from Edelweiss and I will run the <a href="http://www.procamrunning.in/scmm/" target="_blank">Mumbai Marathon</a> and our team is called i Live. By running the Marathon, we’ve taken on this challenge to raise money for the <a href="http://vikaasmsachdeva.com/wp-content/uploads/2012/01/Chehak.pdf" target="_blank">Chehak Trust.</a></p>
<p>About Mumbai Marathon: The 9th edition  of the <a href="http://www.procamrunning.in/scmm/" target="_blank">Mumbai Marathon</a> is expected to see participation of more than  30,000 people, including some of the world’s most elite athletes.</p>
<p>Founded  in 1998, the <a href="http://sahyogchehak.org/" target="_blank">Chehak Trust</a> seeks to <strong>empower girls and women, particularly  from the Muslim and Dalit communities, to enhance community-based social  capital</strong>. It has been working closely with these two communities in <strong>Jari  Mari, Kurla </strong>and <strong>Dindoshi </strong>for over 8 years and in <strong>Shivaji Nagar,  Govandi for the </strong>past one year. <a href="http://sahyogchehak.org/" target="_blank">Chehak Trust</a> is also supported by <a href="http://edelgive.org/" target="_blank">Edelgive</a>,  an NGO run by the <a href="http://www.edelweissfin.com/" target="_blank">Edelweiss Group</a> to support philanthropic activities.</p>
<p>What  makes the race exceptionally special for us are the many others who make the <em>effort  of the runners worthwhile by contributing to various social causes</em> that  make a difference to innumerable lives.</p>
<p>Mumbai  Marathon 2011 helped raise over Rs. 120 million that benefited 132 NGOs. This  year we hope that with your help this figure will increase manifold!</p>
<p>If you wish to contribute to the <a href="http://sahyogchehak.org/" target="_blank">Chehak Trust</a>, please email me at <a href="mailto:vikaas.sachdeva@edelcap.com" target="_blank">vikaas.sachdeva@edelcap.com</a> or contact Beryl Henriques at 022 40886160. </p>
<p>Thank  you for your support and generosity. <br/></p>
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		<title>Person of Year 2011</title>
		<link>http://vikaasmsachdeva.com/person-of-year-2011.html</link>
		<comments>http://vikaasmsachdeva.com/person-of-year-2011.html#comments</comments>
		<pubDate>Tue, 03 Jan 2012 07:32:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Leadership]]></category>

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		<description><![CDATA[&#8220;People, I am going to Tahrir Square
Your presence with us will make a difference, a big difference!”
 &#8211; Asma Mahfouz, on the vlog that instigated the Egyptian revolution of 2011

The young female activist, Asma Mahfouz, instigated the Egyptian uprising through a call for a protest on Facebook. Her post “People, I am going to Tahrir [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">&#8220;People, I am going to Tahrir Square<br />
Your presence with us will make a difference, a big difference!”<br />
 &#8211; Asma Mahfouz, on the vlog that instigated the Egyptian revolution of 2011</div>
<p>
The young female activist, Asma Mahfouz, instigated the Egyptian uprising through a call for a protest on Facebook. Her post <a href="http://ibnlive.in.com/news/facebook-post-that-sparked-egypt-revolution/142328-2.html" target="_blank">“People, I am going to Tahrir Square” followed by a vlog on YouTube that implored the people of Egypt to turn out on the streets</a>, started a buzz that mobilized half-a-million people. I am not sure if Asma had foreseen the impact that her act would have on the history of her country. Neither had Hosni Mubarak, or for that matter, anybody else. That’s the power of online social networking! The protestors also used <a href="http://mashable.com/2011/02/01/egypt-twitter-infographic/" target="_blank">Twitter</a> and <a href="http://www.youtube.com/watch?v=1UUbVr3eB9c" target="_blank">YouTube</a> to aggressively reach out to their fellow countrymen.</p>
<div id="highlight">The Indian version of the heroics of social media was relayed by Anna Hazare: the relentless crusader of the Jan Lokpal Bill.</div>
<p><strong>To me, Asma is the person of year.</strong> Undoubtedly, there have been others who have explored the world of technology to bring the society together for a single cause. But for a 26 year old woman to start a revolution is extraordinary and in a conservative society like Egypt is simply unimaginable. She challenged, she inspired, she unified and she led – her prowess is par excellence, giving womanhood, specifically, Islamic feminism,  a whole new angle, a whole new perception altogether. She fought for the basic human rights of Egyptians: for freedom, justice, honour and human dignity.</p>
<p>I see Asma as the personification of the quote by Marianne Williamson the spiritual activist “As we let our light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence actually liberates others” Here is saluting the fearless young activist! </p>
<p><iframe width="320" height="215" class="iframe" src="http://www.youtube.com/embed/SgjIgMdsEuk" frameborder="0" allowfullscreen></iframe> </p>
<p>The year 2011 was a landmark year of losses and learnings in more ways than one: Bollywood witnessed the departure of some of its legends, the creative community saw the silent passing of some of its gems who added to its melodies, emotions and expressions, the world of cricket bid adieu to its messiah of determination, the religious fraternity lost one of its most influential teachers while the corporate race lost a leader who changed the connotation of a fruit forever. All of them taught us timeless lessons during their lifetime, undeniably.</p>
<p>At another level, the world’s most dreaded terrorist was killed within the confines of his own home and the execution was watched live by the most dominant administration in the world located thousands of miles away. Such a remarkable and novel use of technology!  Again, a lesson learnt.</p>
<p>The year also heralded the era of realization of true power: the power of the common people. They came together for a single cause: change for better. They came together on a stage which unified them beyond the bindings of geographies, connected their thoughts and even fostered movements that changed the course of history: the social media.</p>
<p><strong>“Occupy” the Social Media Mindshare</strong></p>
<p>The online conversation about the <a href="http://occupywallst.org/" target="_blank">Occupy Wall Street Movement</a> turned global with similar movements across continents. In fact, the word “occupy” had been the “most commonly used English word on the internet and in print” over the past 12 months, according to Global Language Monitor, a media analysis company. Protestors from world over connected with each other by sharing live Twitter updates, photos and videos from demonstrations around the world. Sites such as Facebook proved to be the protestors’ key organizing tools.</p>
<p>Supporting the Occupy movement, Asma held a held a teach-in at Liberty Plaza on October 23 2011. Speaking about her support to the movement, she said, &#8220;Many of U.S. residents were in solidarity with us. So, we have to keep going all over the world, because another world is possible for all of us.&#8221;</p>
<p><strong>Turing the ‘Hazar’ into Millions</strong></p>
<p>The Indian version of the heroics of social media was relayed by <a href="http://en.wikipedia.org/wiki/Anna_Hazare" target="_blank">Anna Hazare</a>: the relentless crusader of the <a href="http://en.wikipedia.org/wiki/Jan_Lokpal_Bill" target="_blank">Jan Lokpal Bill</a>. One might seriously question the abilities of a diminutive 74-year-old to create chaos and a perfectly uncomfortable situation for the central government. But Anna did exactly that and how: he personified a wonderful case study of the extraordinary translation of cyber activism into real-time activism on the ground. The synergy between social media and the electronic media was key to the success of the movement, driving  ‘hazar’ (thousand) followers to multiply into millions in a matter of few days. Such was the power of  social media to enable a never before phenomenon: to connect and protest.</p>
<p>Clearly, the weapon of new media has enabled the world, at large, to reclaim and reinforce the ethos of democracy and secularism, beyond the confines of nationalities, religion, race and faith, like the 9th edition of the <a href="http://www.procamrunning.in/scmm/" target="_blank">Mumbai Marathon</a> to be held in January 2012. Over the last 8 years, the Marathon has helped us connect with each other beyond social and economic barriers and run for a single cause: our city, the city’s deprived people, and the citizens endeavour for a better tomorrow. I earnestly look forward to running the marathon to re-connect with the Mumbaikar in me and rejuvenate the spirit of belonging to this tireless, strong city. </p>
<p>In 2011, radical populist movements achieved impetus and made an impact. Social Media will undoubtedly continue to change the way we live our lives and how we are governed into 2012 and beyond.</p>
<p>Here is to a more united, connected and social 2012!<br/><br />
Let many more <strong>Asma Mahfouz’s drive change in this world!</strong><br/></p>
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		<title>Financial Advisors: Scripting The Future Of Wealth Creation For Indians</title>
		<link>http://vikaasmsachdeva.com/financial-advisors-scripting-the-future-for-wealth-creation-for-indians.html</link>
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		<pubDate>Mon, 05 Dec 2011 13:27:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mutual fund]]></category>

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		<description><![CDATA[“How many millionaires do you know who have become wealthy by investing in savings accounts?”- Robert G. Allen

“Financial Advice” is probably the most opaque financial concept today. A country like India has witnessed a lot of “self-help” as far as managing finances is concerned – citizens rarely sought financial advice because they were unaware of [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">“How many millionaires do you know who have become wealthy by investing in savings accounts?”- Robert G. Allen</div>
<p>
“Financial Advice” is probably the most opaque financial concept today. A country like India has witnessed a lot of “self-help” as far as managing finances is concerned – citizens rarely sought financial advice because they were unaware of such services or wanted to take care of their finances themselves. </p>
<p>This has led to a situation where Indians barely understand various savings and investment vehicles other than regular debt savings. This has created indifferent returns and sizeable opportunity losses for the financially “illiterate investors” year after year.  Even more worryingly, people have lost money in “get rich-quick” schemes/ideas – the genesis of which can be traced back to incomplete/improper financial advice</p>
<p>This article will attempt to explore why financial advisors are best suited to advise and guide Indians in their wealth creation journey in a professional manner.</p>
<div id="highlight">To invest wisely, financial knowledge is crucial. The average investor in India does not have the time to understand stocks in an intense manner, nor is he capable of undertaking research properly to follow market trends.</div>
<p>
<strong>Dismal Indian markets</strong></p>
<p>The unpredictable nature of the rupee is a reflection of the uncertainty in the international market. Notwithstanding international rumblings, the perceived value of the rupee has also been affected by domestic factors like inflation concerns, advance tax collections (in the 2nd quarter of 2011) and a worsening political will to push through industry friendly reforms. With volatility pushing the envelope, it has become necessary for a financial advisor who can keep his head on his shoulders and make sure you stick for the long haul without falling by the wayside.</p>
<p>During good economic times, people think about using the services of a financial advisor and during bad times, do away with their services. However, once the markets go down and wealth creation and preservation becomes critical, the benefits of hiring a financial advisor are innumerable. It goes without saying that if their services were used in good times, it would also help come out of the difficult times in the best manner possible.</p>
<p>Remember that a financial advisor is supposed to know the intricacies of the field he is in – he can guide the investor through an indifferent period by helping him make prudent and efficient financial decisions. </p>
<p><strong>In the finance world, time is equal to gold</strong></p>
<p>To invest wisely, financial knowledge is crucial. The average investor in India does not have the time to understand stocks in an intense manner, nor is he capable of undertaking research properly to follow market trends. </p>
<p>A financial advisor, on the other hand, has the resources to capably perform more research than the average investor. He has quicker access to relevant financial information and can follow and react efficiently to capitalize on a market trend .</p>
<p><strong>The importance of proper resource allocation</strong></p>
<p>An individual has several priorities in life, starting from his children’s education through to their marriage and finally, building a retirement fund. In India, we often hear stories of how parents are left with little or no savings after spending lavishly on their children’s weddings. In reality, how many Indians are able to successfully allocate resources for their family needs? </p>
<p>A financial advisor can help you prioritize your goals and ensure that the long term financial requirements are taken care of. An ideal advisor plays a central role in the client&#8217;s lives by helping them pursue each milestone while minimizing losses.</p>
<p><strong>Erase your tax worries</strong></p>
<p>The yearly filing of taxes is mostly considered a troublesome ritual by Indians. In India, financial advisors are often besieged by individuals who have no clue on how to file their taxes or make their investments. A financial advisor provides a clever tax saving plan that will ensure that the individual benefits the most.</p>
<p>India has a growing list of small tax defaulters and it is clearly evident that these individuals have a lack of financial planning in their lives. By employing a wiser approach to tax filing, their tax niggles can be taken care of efficiently.</p>
<p><strong>Conclusion</strong></p>
<p>India presents the financial advisor with a wealth of opportunities. As an Indian first and also as a leading finance professional, I would recommend seeking the services of a financial expert (through any fund house or self-employed) to plan and grow your finances. As I make this statement, I would also like to state that a financial advisor is not a magician. You must remember that it will take time to get results and that it is a joint effort. Also, you will need to review your joint decisions regularly to ensure that the path to your goals is being followed.</p>
<p>The ideal financial advisor will be frank enough to tell you about your exact financial situation, even if it looks troublesome. Once you have chosen a financial advisor through proper diligence, you should rely on him completely and build a foundation of trust, around which you can pursue your financial goals. </p>
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		<title>Acquiring debt fund customers cheaper</title>
		<link>http://vikaasmsachdeva.com/acquiring-debt-fund-customers-cheaper.html</link>
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		<pubDate>Fri, 30 Sep 2011 09:53:28 +0000</pubDate>
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As published in Financial Express &#8211; http://www.financialexpress.com/news/acquiring-debt-fund-customers-cheaper/853670/2
Disclaimer: All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.
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			<content:encoded><![CDATA[<p><br/><br />
<a href="http://vikaasmsachdeva.com/wp-content/uploads/2011/09/blog2.jpg"><img src="http://vikaasmsachdeva.com/wp-content/uploads/2011/09/blog2.jpg" alt="Acquiring debt fund customers cheaper" title="Acquiring debt fund customers cheaper" width="433" height="1775" class="aligncenter size-full wp-image-534" /></a></p>
<p><a href="http://www.financialexpress.com/news/acquiring-debt-fund-customers-cheaper/853670/2"><strong>As published in Financial Express</strong> &#8211; http://www.financialexpress.com/news/acquiring-debt-fund-customers-cheaper/853670/2</a></p>
<p><a style="font-size: 10px;" href="http://vikaasmsachdeva.com/?page_id=72"><strong>Disclaimer:</strong> All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.</a></p>
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		<title>Monetisation of sports in India</title>
		<link>http://vikaasmsachdeva.com/monetisationon-of-sports-in-india.html</link>
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		<pubDate>Mon, 19 Sep 2011 11:36:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[In India sportsmen enjoy an unparalleled status vis-à-vis any other vocation. Indeed, finding a billion people cheering for non-sporting events is well nigh impossible. Nothing can unite a nation divided by culture, region, poverty, religion and language like sports can. The mass frenzy after India won the ICC World Cup only underscores the fact. Marketers [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">In India sportsmen enjoy an unparalleled status vis-à-vis any other vocation. Indeed, finding a billion people cheering for non-sporting events is well nigh impossible. Nothing can unite a nation divided by culture, region, poverty, religion and language like sports can. The mass frenzy after India won the ICC World Cup only underscores the fact. Marketers have been quick to realize cricket’s revenue-generating potential. And with technology penetrating our lives more than ever before, accessing a sports event is extremely easy even in the remotest parts of the country. The Indian Premier League (IPL) marked a new beginning with regard to how the sport is consumed in the country. This phenomenon of commoditisation of sports is a by-product of the monetary value such events generate.</div>
<p>
When I was growing up, cricket was just a game. Test matches were watched patiently for five days and irrespective of the result, we followed the game just for the love of it. But the inception of the 20-20 format caused a paradigm shift in how sporting events are packaged for consumption. Cricket is no longer just a game it is an entertainment juggernaut for the shorter format means a higher adrenaline rush in three hours or less, much like a masala movie that gets a thumbs up from adoring fans.</p>
<div id="highlight">Monetisation of sports in India has enabled fans platform-agnostic access to their favourite sports. With more purchasing power and acceptance of technology in the mainly 25-35 age groups, Indians are keen to explore new hi-tech mediums to consume entertainment.</div>
<p>Greater participation means more revenue for the organisers. This, in turn, gives advertisers, corporates and other institutions an opportunity to pull at the purse strings of a vast and varied population with an easily consumed product. Indeed, sports is not a friendly contest on a playing field but paid content. And advances in technology ensure that this content is easily and efficiently delivered to paying customers in every nook and corner of the country. Apart from broadcast media, online delivery of paid content to desktops, handheld devises, multiplexes and other channels has redefined how sports is consumed.</p>
<p>Monetisation of sports in India has enabled fans platform-agnostic access to their favourite sports. With more purchasing power and acceptance of technology in the mainly 25-35 age groups, Indians are keen to explore new hi-tech mediums to consume entertainment. In doing so we are replicating proven business models to earn maximum revenues. In the US, the most popular sports – baseball, basketball, football and ice hockey &#8211; are sold online as live streaming paid content, much to the dismay of broadcasters. But it should be remembered that for Americans the dynamics of consuming entertainment is different than ours. India still has 37 % of its population living under the poverty line and internet penetration is dismal, only a small section of society has the wherewithal to explore new-age technology.</p>
<p>Unfortunately, like education, sports too have also become big business in India. The most adverse affect of this monetisation of sports in India has been the rise of corruption. BCCI – the world’s richest cricket association – operates in a closed manner beyond the pale of  regulatory bodies. Not surprisingly, the draft National Sports Development Bill aimed at curbing corruption and bringing transparency in sports was shot down by the Union cabinet after several ministers who head sports federations objected vociferously.</p>
<p>The CWG was a wonderful opportunity to revive the status of other sports in the country but the organisers were busy cashing in on the opportunity to make money illegally. Though few talents in boxing, badminton, shooting and tennis came into the limelight, there is very little effort from the authorities to popularise these sports. While cricket still rules the roost as it generates more revenue, hockey our national sport, has lost its glory and is dying by the day. Recently, FIH announced it was taking away India’s hosting rights of the Champions Trophy, which was to be held later this year, because of the issues concerning game&#8217;s governance in India.</p>
<p>Even in cricket, talented youngsters are more interested in playing in the IPL than for the national team because IPL pays them better. While they make good bucks in the IPL, they shame the country by losing abominably in international matches. The drubbing our team received in England this summer is symptomatic of the disease. Sure, I’m not against cricketers being paid well. I also enjoy watching a 20-20 cricket match.</p>
<p>Where is the essence of the game? I can replace a high octane IPL match with a hit Indian masalal movie; but I cannot do that for an India vs. Australia test match at Eden Gardens. Why? Because I still love cricket! </p>
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		<title>How different age groups can achieve financial freedom</title>
		<link>http://vikaasmsachdeva.com/how-different-age-groups-can-achieve-financial-freedom.html</link>
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		<pubDate>Wed, 17 Aug 2011 06:45:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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To read the complete article, visit this link:
http://articles.economictimes.indiatimes.com/2011-08-15/news/29889138_1_mutual-funds-financial-freedom-financial-planner 
Disclaimer: All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.
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			<content:encoded><![CDATA[<p><img src="http://vikaasmsachdeva.com/images/financial_freedom.jpg" alt="" border="0" /></p>
<p>
<strong>To read the complete article, visit this link:</strong><br />
<a href="http://articles.economictimes.indiatimes.com/2011-08-15/news/29889138_1_mutual-funds-financial-freedom-financial-planner" target="_blank">http://articles.economictimes.indiatimes.com/2011-08-15/news/29889138_1_mutual-funds-financial-freedom-financial-planner </a></p>
<p><a style="font-size: 10px;" href="http://vikaasmsachdeva.com/?page_id=72"><strong>Disclaimer:</strong> All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.</a></p>
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		<title>Take the Diversification Route to Beat Market Volatility</title>
		<link>http://vikaasmsachdeva.com/take-the-diversification-route-to-beat-market-volatility.html</link>
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		<pubDate>Wed, 15 Jun 2011 13:37:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mutual fund]]></category>

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		<description><![CDATA[

To read the complete article, visit this link:
http://economictimes.indiatimes.com/markets/analysis/take-the-diversification-route-to-beat-market-volatility/articleshow/8855682.cms 
Disclaimer: All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.
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<p>
<strong>To read the complete article, visit this link:</strong><br />
<a href="http://economictimes.indiatimes.com/markets/analysis/take-the-diversification-route-to-beat-market-volatility/articleshow/8855682.cms" target="_blank">http://economictimes.indiatimes.com/markets/analysis/take-the-diversification-route-to-beat-market-volatility/articleshow/8855682.cms </a></p>
<p><a style="font-size: 10px;" href="http://vikaasmsachdeva.com/?page_id=72"><strong>Disclaimer:</strong> All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.</a></p>
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		<title>Boyz To Men:  Big New-Age Indian Entrepreneurs Come From Small Towns</title>
		<link>http://vikaasmsachdeva.com/boyz-to-men-big-new-age-indian-entrepreneurs-come-from-small-towns.html</link>
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		<pubDate>Mon, 23 May 2011 14:08:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Sanu was a very popular gully cricketer in the small town of Rainawari in Jammu and Kashmir. A small-town boy who dreamt of playing for India, he was confident he would succeed. And he did! Sanu was one of the 11 men who won the Cricket World Cup 2011 for India. He is none other [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">Sanu was a very popular gully cricketer in the small town of Rainawari in Jammu and Kashmir. A small-town boy who dreamt of playing for India, he was confident he would succeed. And he did! Sanu was one of the 11 men who won the Cricket World Cup 2011 for India. He is none other than the classic left-handed batsman <a href="http://en.wikipedia.org/wiki/Suresh_Raina" target="_blank">Suresh Raina</a></div>
<p>
An entire nation rose to cheer when <a href="http://en.wikipedia.org/wiki/Mahendra_Singh_Dhoni" target="_blank">Mahendra Singh Dhoni</a> hit that <a href="http://www.youtube.com/watch?v=KHF-TuodYiQ" target="_blank">last six in the world cup final</a> 2011. It’s difficult to let go of the memories of the WC final. Indeed WC 2011 was an affair to remember. But to my mind, what contributed to this success were the efforts of the small-town non-legacy boys in team India. </p>
<p>It’s quite amazing that at a time when India is doing well in sports, there’s a parallel upsurge of small-town boys contributing to the growth of the nation in areas other than sports. There are some wonderful similarities between these small-town cricketers and small-town business entrepreneurs who have made it big. But if we look at team India’s victory, the boys in blue mirror a few unique attributes that defines the new progressive India.  </p>
<p>•The team is packed with small-town and non-legacy boys led by MSD who hails from Ranchi in Jharkhand. <a href="http://en.wikipedia.org/wiki/Munaf_Patel" target="_blank">Munaf Patel</a>, <a href="http://en.wikipedia.org/wiki/Sreesanth" target="_blank">Sreesanth</a> and <a href="http://en.wikipedia.org/wiki/Piyush_Chawla" target="_blank">Piyush Chawla</a> also belong to small towns. <br />
• The prodigy phenomenon is passé.  Phrases like ‘textbook technique’, ‘God gifted’ etc. have given way to elementary traits like grit &#038; determination, hard work &#038; fitness, practice &#038; performance. <br />
• The young men have used their small-town upbringing to their advantage. A heady cocktail of outward simplicity and rawness, and internally the guts to take on the best in the world has been the key to their success. </p>
<div id="highlight">Leadership is then about courage and fair play, guts and determination, ideas and execution!</div>
<p>Post <a href="http://en.wikipedia.org/wiki/Economic_liberalisation_in_India" target="_blank">economic liberalization</a>, India Inc. has behaved similarly. People with a lot of courage, determination and vision have outshone established players. Young entrepreneurs like <a href="http://www.bharti.com/wps/wcm/connect/BhartiPortal/Bharti/home/about_us/Chairmans_Chamber/Bio">Sunil ‘Airtel’ Mittal</a> from Ludhiana, <a href="http://www.vedantaresources.com/executive directors.aspx" target="_blank">Anil ‘Vedanta’ Agarwal</a> from Patna, <a href="http://www.adanigroup.com/theorganization.html" target="_blank">Gautam Adani</a> from Ahmedabad, and <a href="http://www.futuregroup.in/leadership.asp" target="_blank">Kishore ‘Future’ Biyani</a> have come from nowhere to surprise biz pundits with their success.<br />
Companies like <a href="http://www.gmrgroup.in/" target="_blank">GMR</a>, <a href="http://www.gvk.com/" target="_blank">GVK</a>, <a href="http://www.micromaxinfo.com/" target="_blank">Micromax Mobiles</a>, <a href="http://www.makemytrip.com/about-us/company_profile.php" target="_blank">Make My Trip</a>, <a href="http://www.flipkart.com/s/about" target="_blank">Flipkart</a> etc. are few examples who have grown exponentially to become national brands. These new-age players are pushing the limits of excellence and strategic thinking to challenge global concepts. On the other hand, some of the biggest brand names of the past have lost their grip in business and their growth has stagnated.  They have failed to innovate and as a result have almost moved out of the Indian business radar.  </p>
<p>Interestingly, none of these small-town entrepreneurs flaunt fancy education credentials; neither do they have powerful surnames to cash in on. All they had when they started were dreams and the determination to put in hard work to make it big. Sheer resilience to hold on to their dreams and self-belief has produced these great business leaders who have gone on to become the poster boys of India Inc. even in international markets.</p>
<p>This leads me to believe that India’s future business leaders will keep emerging from small towns and cities – common men with down-to-earth attitudes but dreams to touch the sky. The new age business leaders from small towns have proved that they are capable of competing globally. They boldly go eye-to-eye with prominent industry scions holding the advantage of a royal business lineage and experience.  </p>
<p>Leadership is then about courage and fair play, guts and determination, ideas and execution!</p>
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		<title>Lessons Learnt from Sachin “The God” Tendulkar</title>
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		<pubDate>Mon, 18 Apr 2011 07:14:15 +0000</pubDate>
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		<description><![CDATA[&#34;Beneath the helmet, under that unruly curly  hair, inside the cranium, there is something we don&#8217;t know, something beyond  scientific measure. Something that allows him to soar, to roam a territory of  sport that, forget us, even those who are gifted enough to play alongside him  cannot even fathom. When he [...]]]></description>
			<content:encoded><![CDATA[<div id="main-quote">&quot;Beneath the helmet, under that unruly curly  hair, inside the cranium, there is something we don&#8217;t know, something beyond  scientific measure. Something that allows him to soar, to roam a territory of  sport that, forget us, even those who are gifted enough to play alongside him  cannot even fathom. When he goes out to bat, people switch on their television  sets and switch off their lives.&quot; – BBC Sports on Sachin Tendulkar
</div>
<p>The whole nation erupted in joy when Dhoni hit that famous six to seal our  glorious World Cup campaign. I watched with pride as thousands of fans poured  into the streets, taking processions and praising the team. In the passion of  the moment, I took my car for a drive to soak in the euphoric atmosphere. I  rank this win among the most cherished moments in my life.</p>
<p>The next day was a Sunday and I had the opportunity to catch up with  family and friends. Amidst the exciting chatter on India’s win, one name was  constantly on everybody’s lips – “Sachin Ramesh Tendulkar”. I could glimpse an  aura of pride whenever a fan talked about him. He was special to all of us.</p>
<p>  Sachin’s growth from a cricketing prodigy to the most celebrated batsman  in International cricket has always been a source of inspiration for me. There  are a couple of lessons that I wish to extract from his exciting life:</p>
<p>  <strong>Lesson 1: Longevity in business</strong><br />
  Let’s face the truth – no other player has performed consistently for so  long in the International arena. Sachin made his debut as a shy 16 year old and  today, at age 37, he is leading Mumbai Indians in a quest for IPL glory.</p>
<div id="highlight">It is common knowledge that Sachin had to undergo the agony of being a  part of five heartbreaking World Cup losses before the 2011 win. But he was not  ready to give up easily.</div>
<p>What drives this passionate man to push the boundaries of excellence? How has he managed to break every conceivable record in history?</p>
<p>It is common knowledge that Sachin had to undergo the agony of being a  part of five heartbreaking World Cup losses before the 2011 win. But he was not  ready to give up easily. He strived to make himself fitter and hungrier for a  final shot at glory. As a result, he played a key role in our World Cup win  with 482 runs in 9 matches at an average of 53.55.</p>
<p>Very often, companies that were successful at one point in time find it  difficult to sustain themselves in the long run. Prominent names such as  Videocon and Onida come to mind. These companies are not revered anymore  because they failed to re-assess their strategy in the wake of fierce  competition. For longevity, it is important to study your competition’s  strengths and weaknesses first. You should then sharpen your expertise to work  better in challenging circumstances.</p>
<p>Sachin adapted himself to perform better in foreign pitches and  continuously strived to perfect his batting technique. His 99 International  centuries is no fluke – it is a result of years of perseverance.</p>
<p><strong>Lesson 2: Handle criticism with dignity</strong><br />
“I converted stones into milestones” – Sachin Tendulkar</p>
<p>Fans may have bequeathed Sachin with the title of “The God”, but he  wasn’t immune to criticism – he was constantly berated at every failure. A  normal batsman could falter and still get away with it. But Sachin was  different. The burden of an entire nation was firmly placed on his shoulders.</p>
<p>19TH March 2006 was a sad day for Sachin – he hit a  weak 1 off 21 balls against England in the 3rd test at Wankhede, his  very own ground. The very fans that cheered him on numerous occasions earlier  booed him off the field. Fans and the media signaled that it was the end of his  career.</p>
<p>But he didn’t give up. He took each criticism in his stride and decided  to bounce back with a vengeance. He gave each critic a fitting reply by hitting  his 40th century in a match against West Indies during the DLF Cup  in Malaysia.</p>
<p>We should adopt  Sachin’s approach towards criticism and learn to accept it as a form of  feedback. Is the critic qualified to provide you with inputs? If yes, then give  importance to what he has to say. But never let any criticism affect you.  Instead, we should plan on how to perform better next time.</p>
<p><strong>Lesson 3: Humility at its best</strong><br />
Sachin’s humility has won him the love of millions of fans from  around the world. In Mumbai Indians’ recent win against Royal Challengers  Bangalore, Sachin was declared man-of-the-match. He came to collect the prize  along with Ambati Rayudu and said, &quot;It will be bad if I don&#8217;t share this  with Rayudu.&quot;</p>
<p>As Sachin has always shown, a perfect blend of humility and strong  will are the right ingredients to ensure success in life. As a humble role  model, he was always admired, approachable and open to ideas.</p>
<p>I end this article  with a fervent hope that Sachin leads his team to IPL glory. I am confident  that he will channel his longevity, dignity and humility to a famous win. All  the best!</p>
<p>  <a style="font-size: 10px;" href="http://vikaasmsachdeva.com/?page_id=72"><strong>Disclaimer:</strong> All views expressed in this blog are my personal and in no way express or implied, of that of the company I work with, or have worked with in the past.</a></p>
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